high water mark

Consumer behavior × capital

Follow the consumer dollar

Field notes on ambition, money, status and modern life.

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Writing

Recent essays

Discussion Materials

The Performance Economy: Are We Building Lives or Curating Evidence of Them?

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Pharrell and LVMH Have Teamed Up to Fundamentally Destroy Surf Culture

Why this headline should be deeply concerning to all ocean lovers.

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Made by High Water Mark

Guides and ventures

Guide

Essential Bali Visa Guide

Which visa fits what you do there. Sourced, dated, a 4-minute read.

 Skincare · Launching soon

ANSIM

Daily skincare with a Seoul design sensibility.

 Creators · Launching soon

Social Savant

An attention system for creators.

Discussion Materials

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One essay a week on where the consumer dollar goes next, on Substack.

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