About Holly
I follow the consumer dollar
I have seen it from three sides: capital, brand and point of sale. I write about the behavior behind spending, and what it means for valuation, distribution and deals.
Track record
Capital, brand, point of sale
Capital
Goldman Sachs
Senior Associate, M&A, 2021 to 2025. Transactions averaging $1bn+.
Capital
BlackRock
Corporate Finance. Contributed to Larry Fink's Annual Letter to Shareholders.
Brand
Oddity Tech
Founding Director, New Brand Incubation. Launched a flagship cosmetics brand from zero to one.
Point of sale
TuVaVoo
Head of Business Development at a live commerce platform, building the brand side.
Harvard, BA in Government, with a secondary in Mind, Brain, and Behavior. Varsity Women's Swim & Dive, three Ivy League championships. Series 79, SIE and CFA Investment Foundations certified.
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Discussion Materials
The newsletter behind High Water Mark.